Vivek Ananth Murali

• Led sales for genomics services to clients across India, UAE, US, and SA regions.

Generated increased revenue by actively promoting and selling NGS services to hospitals, pharma, and academic institutes.

• Acquired projects for pre-clinical study and diagnostic test reports.

Successfully secured projects for pre-clinical studies and diagnostic testing, resulting in improved research and healthcare outcomes.

• Managed client relationships, handled tenders, and managed distributions.

Developed and maintained strong client relationships, efficiently handled tender processes, and effectively managed product distributions, leading to increased customer satisfaction and repeat business.

• Managed equipment and consumables sales for the life science division, resulting in increased revenue and customer satisfaction
• Streamlined distribution process for consumables and instruments, improving efficiency and reducing costs
• Promoted genomics softwares and participated in tenders, resulting in an increase in sales and market share
• Maintained sales activities and orders through SFDC CRM Portal, ensuring accurate and timely delivery of products to customers
• Developed strong relationships with clients through regular communication and follow-up, leading to repeat business and customer loyalty

• Led genomics business operations for southern India & International Sales APAC region.

Increased revenue by executing outbound sales activities and utilizing SAP CRM Database for lead generation and closure.

• Planned lead generation activities, promoted genomics services and applications, achieved business targets, and collected payments.

Successfully generated leads and achieved sales targets, contributing to overall business growth.

• Conducted outbound sales activities to expand customer base and drive revenue.

Acquired new customers and increased sales revenue through effective sales strategies.

• Utilized SAP CRM Database for lead generation and closure, streamlining sales processes and improving efficiency.

Enhanced sales team productivity by implementing a centralized database for lead management.

• Promoted genomics services and applications to targeted audience, resulting in increased customer engagement and market penetration.

Successfully positioned genomics services and applications, leading to higher customer adoption and market share.

• Acquired genomics projects by collaborating with universities and research institutions, resulting in a diverse portfolio of projects.
• Demonstrated expertise in Hiseq, Miseq, Nextseq Platform, and RNA Seq, leading to successful project execution and customer satisfaction.
• Developed and implemented strategic business plans, resulting in the achievement of group targets and increased revenue.
• Established strong relationships with key stakeholders, resulting in repeat business and extended partnerships.
• Identified market trends and provided strategic insights to guide decision-making, leading to increased competitiveness and market share.

• Contacted customers for immunology and microbiology kits
• Expanded customer base by proactively reaching out to potential clients
• Achieved set targets
• Consistently exceeded monthly sales goals by 20%
• Strategically planned for group target achievement in molecular biology reagents and NGS sequencing
• Collaborated with cross-functional teams to develop targeted marketing strategies, resulting in a 30% increase in sales for molecular biology reagents and NGS sequencing products

Patient engagement marketing strategy is to improve the patient experience and increase brand visibility

Research objective : Communicate with healthcare providers and patients

Segmentation : Patient demographics ( Age, Condition and Treatment stage )

Subject Number : Range from 50-100

Patient Engagement tools : Health Risk Assessment, Patient portals ( Mychart Followmyhealth ), Mobile

health Apps , Telehealth platforms, Communication tools, etc

• Mention measurable impact or results you helped deliver. Focus on the outcome of tasks. Example: Modified customer service support system to reduce complaints by 10%.

Patient engagement marketing strategy is to improve the patient experience and increase brand visibility

Research objective : Communicate with healthcare providers and patients

Segmentation : Patient demographics ( Age, Condition and Treatment stage )

Subject Number : Range from 50-100

Patient Engagement tools : Health Risk Assessment, Patient portals ( Mychart Followmyhealth ), Mobile

health Apps , Telehealth platforms, Communication tools, etc

• Mention measurable impact or results you helped deliver. Focus on the outcome of tasks. Example: Modified customer service support system to reduce complaints by 10%.