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Vignesh Kanna

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Aspiring Software Engineer with strong research-driven marketing abilities, expertise in product analysis and excellent communication skills. seeking a challenging role to utilize these talents in a dynamic organization.

Projects

Identify the customer gender by using shopping activity

  • leadership
  • database management

# Work Description

  • Analyzed customer shopping activity data to identify their gender.
  • Utilized data analysis tools such as Excel and SQL to extract and clean the data.
  • Conducted exploratory data analysis to understand patterns and trends in the shopping activity.
  • Developed machine learning models using techniques such as classification algorithms to predict customer gender.
  • Used feature engineering techniques to create relevant features from the shopping activity data.
  • Use VS code platform as a IDE to develop the project.

Impact:

The ability to identify the customer gender by analyzing their shopping activity has a significant impact on businesses. By accurately determining the gender of customers, companies can tailor their marketing strategies and product offerings to better suit the preferences and needs of their target audience. This leads to more effective advertising campaigns, improved customer satisfaction, and increased sales.

Moreover, by identifying the customer gender, businesses can also gain valuable insights into consumer behavior and purchasing patterns. This information can be used to make data-driven decisions regarding

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Awards

Rajya Puraskar Award

For Being a member of Bharat Scouts and Guides
Jul 2018

participating in a camp and completing the Rajya Puraskar Exam at the Thayagi Narayanaswamy govt school.

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