SUDHAKAR ELAIYARAJA
Sr.AMO -Key Accounts Manager at BlackBuck - Zinka logistics Pvt Ltd
- Madurai , Tamilnadu , India
- sudhakarelaiyaraja@gmail.com
- +91 99409-48605
Currently working as a Marketing Manager For InfoBus Advertising company with experience leading teams in revenue generation and ATL/BTL campaigns including lead generation, negotiation and events. Executing plans to improve brand value and market presence. Project management with TNSTC government Buses to Support Slots based on Gps Tagging
Experience
Field Executive
Work for the client Canara Bank
Biometric device installation
OS migration
Total Tamilnadu and kerala
Back office executive
As a backend role to calls follow-up
Documentation maintenance
Store Adminstration
Walkout customer activation
Error free activation
Sales Executive
Lead generation
QR code Sales
Swiping machine sales
Handling Madurai and sivagangai location
Business Development Executive
Lead generation
Field BTL activities
Sales conversion with Targeted customer
Revenue generation
Experience 6
Each description of your work experience should be clear and concise, yet descriptive. After reading your description, a prospective employer should know exactly what your responsibilities were, what skills you have developed, where your strengths lie, and what you have achieved
Experience 7
Each description of your work experience should be clear and concise, yet descriptive. After reading your description, a prospective employer should know exactly what your responsibilities were, what skills you have developed, where your strengths lie, and what you have achieved
Experience 8
Each description of your work experience should be clear and concise, yet descriptive. After reading your description, a prospective employer should know exactly what your responsibilities were, what skills you have developed, where your strengths lie, and what you have achieved
Projects
advertising campaign with tnstc buses
- atl
- btl
- team handling
ATL
- Create campaign for info radio
- Advertisement on Buses
- Organise corporate meetings to build awareness
- Create promotional videos to client's
BTL
- Out-of-home advertising in buses
- Create audio content to be played in buses
- Organize promotional events in buses
- Place branding materials in buses
- Sponsor bus routes to promote brand
ATL (Above the Line)
- Increased brand awareness
- Widened the reach of the brand
- Gave people an understanding of the brand values
BTL (Below the Line)
- Increased brand engagement
- Better driving of brand loyalty
- Helped to create a lasting impression of the brand
edu tech campaign
- btl marketing
- crm
BTL Marketing:
- Developing promotional materials
- Planing events
- Creating marketing campaigns
Apartment Activities:
- Managing leases
- Creating advertisements
- Coordinating maintanance
TG Leads:
- Conducting market research
- Generating leads
Impact:
- Increased BTL marketing
- Enhanced appartment activities
- Generated new TG leads