Omachona Eguda
Marketing Manager at itel Mobile Limited
- Bangalore, Karnataka, India
- omachona.eguda@gmail.com
- +234 7062106573
I am a Marketing Manage with expertise in brand management, project management, strategic planning, and leadership. Demonstrated outstanding leadership in overseeing marketing operations, achieving phenomenal results in sales, brand engagement, and awareness. Skilled in budget management, negotiation, stakeholder management, digital marketing, co
Experience
ATL Marketing Manager
- Demonstrated exceptional leadership by overseeing key Go-To-Market (GTM) activities nationwide which resulted in a phenomenal sellout of itel smartphones by 150% within 3 months.
- Boosted brand engagement by 105% and awareness by 35%, reaching over 2 million new customers in 2 years.
- Managed a $2 million annual marketing budget, achieving a 30% ROI.
- Led a team to execute over 30 PR events, enhancing brand visibility by 30%.
Digital Marketing Manager
Pioneered digital marketing campaigns, optimized social media presence, managed influencers, and achieved significant improvements in online sales, brand visibility, engagement, and reach.
Digital Marketing Senior Specialist
Enhanced social media presence, online brand awareness, and visibility through strategic content calendars and digital marketing campaigns.
Digital Marketing Executive
Led strategic digital marketing campaigns resulting in significant improvement in follower growth, engagement, reach, brand awareness, and social media interactions.
Content Specialist
Pioneered content development, increased website traffic, user engagement, and improved brand coherence.
Contributor
Developed engaging content, grew social media presence, and improved site traffic and reader engagement.
Content Manager
Collaborated to enhance document impact, market research, and strategy effectiveness contributing to positive feedback and strategic alignment.
Projects
go-to-market (gtm) activities
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- Marketing Management
- Project Management
- Strategic Planning
- Budget Management
- Negotiation Skills
- Stakeholder Management
- Digital Marketing
- Team Leadership
- Corporate Communication
- Public Relations
- Brand Management
- Project Schedules
Overseeing key Go-To-Market activities nationwide, boosted brand engagement and awareness, managed a $2 million annual marketing budget, executed over 30 PR events including product launches and press briefings with 30% ROI achievement.
co-marketing campaigns
- Project Management
- Strategic Planning
- Budget Management
- Negotiation Skills
- Stakeholder Management
- Digital Marketing
- Team Leadership
- Public Relations
- Brand Management
- Copywriting
- Co-branding
- Partnership Negotiation
Executed co-marketing campaigns with partners including Google, Airtel, and MTN, achieving a 25% increase in customer acquisition, a 20% boost in brand visibility, and reaching over 500,000 new
customers.
celebrity influencer marketing campaigns
- Copywriting
- Scriptwriting
- Moodboards
- Photo Direction
- Content Ideation
- Project Execution
- Negotiation
- Stakeholder Management
- Manage celebrity and regular influencer campaigns for itel including copywriting, photo direction, management of photo and video shoots and provision of mood boards for each influencer. Also gained free posts and mentions from the influencers for itel and the key product being pushed per marketing campaign.
- Mention measurable impact or results you helped deliver. Focus on the outcome of tasks. Example: Modified customer service support system to reduce complaints by 10%.
digital campaigns
- Digital Marketing
- Digital Strategy
- Digital Media Buying
- Digital Media Planning
- Online Promotion
- Advertising
- Influencer Marketing
- Campaign Management
- Executed digital marketing campaigns for different product categories including accessories and home appliances using paid and earned media resources with great results.
- Mention measurable impact or results you helped deliver. Focus on the outcome of tasks. Example: Modified customer service support system to reduce complaints by 10%.
public relations
- Content Writing
- Press Releases
- Editing & Proofreading
- Media Planning
- Media Buying
- Press Briefings
- Media House Management
- Event Execution
- Responsible for crafting and maintaining a positive public image for the brand. I also developed and executed communication strategies, managed media relations, and handled crisis communication to ensure consistent messaging. Also gained over 800 earned mentions for the brand while managing PR activities.
- Mention measurable impact or results you helped deliver. Focus on the outcome of tasks. Example: Modified customer service support system to reduce complaints by 10%.
Awards
Publications
The itel A70 is Redefining Budget Smartphones | Here’s How
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Isale Eko: A Play To Commemorate Lagos @ 50
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10 Enticing Wines for Different Occasions in Nigeria
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Celebrating African Cuisine: 10 Delicious Ugandan Dishes
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itel awarded Most Outstanding Phone Brand Of The Year At BOICT Awards 2024
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Game On, Non-Stop! the itel RS4 Sets a New Standard for Gaming Experience
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itel and Carry1st Partner to Host the Call of Duty: Mobile Gaming Challenge in Nigeria
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