Karthick K

• Validated data loading workflow from Amazon S3 into Adobe Campaign Standard, including data validation checks for duplicate records, TRA, and NULL records for accounts/contacts/subscription load. Improved data integrity and accuracy.
• Validated subscription activity for each service within workflows, ensuring email notification is sent to users post-WF execution completion by setting Read Audience activity (Email). Enhanced communication and user engagement.
• Published AEM assets, and validated FTP protocol transfer of files. Streamlined asset management and publishing process.
• Created Email Delivery using the new template, Offers. Email Delivery, Recurring Delivery. Ensured that reports created based on templates met application business requirements. Used JIRA/QTest for bug tracking and reporting. Improved email campaign effectiveness and reporting accuracy.

• Conducted end-to-end integration testing and ensured that the Bluesage web application met all requirements and expectations. Improved software quality and customer satisfaction by identifying and fixing issues before deployment.
• Collaborated with Business analysts to gather unambiguous requirements. Facilitated effective communication and alignment between technical and business teams, resulting in successful project outcomes.
• Provided a product demo to Business Stakeholders. Boosted stakeholder confidence and secured buy-in by presenting a clear and engaging demonstration of the software's capabilities.
• Analyzed business-specific documents and acquired in-depth knowledge about the projects. Enhanced testing efficiency and accuracy by leveraging a comprehensive understanding of the project and its specific requirements.
• Created Test Scenarios and Test Cases for Mortgage Loans, ARC, GAMA, and VAS. Ensured thorough test coverage and a high degree of confidence in the software's reliability and performance.

• Participated in requirement analysis, test execution, and defect logging to ensure the smooth functioning of the Home Credit Customer page, Type of Purchase, Payment Option, Upgrade, Add a line, and signup page.
• Validated AEM functional components as per business requirements for prepaid/postpaid SIM card booking and sales, ensuring seamless customer experience.
• Prepared comprehensive test cases for the Product listing page, Product detail page, and Modulizer components, optimizing the quality of the customer interface.
• Contributed to reviews and walkthroughs, and test results preparation to uphold the integrity and reliability of the project.
• Ensured the accuracy of rewards, banner, and form validation modules to enhance the overall user experience and satisfaction.

• Developed and validated functional components and performed content validation for Templates in AEM, ensuring they met business requirements.
• Utilized the experience editor to validate and enhance components such as Modulizer, Breadcrumb, Title, Pagination, and forms.
• Created reports based on templates that effectively met the application's business requirements.

• Analyzed functional requirements and business specifications as part of testing on the earliest stages of SDLC. Improved the quality of the software by ensuring that it met the specified requirements.
• Prepared test scenarios and test cases for both positive and negative scenarios that cover the entire requirement. Enhanced the efficiency of the testing process by developing comprehensive and diverse test scenarios.
• Attended business meetings with the team and client on requirement gathering. Created a test plan and test design artifacts. Promoted effective communication and collaboration by actively participating in requirement gathering meetings and creating well-documented test plans.
• Logged defects encountered in the application through JIRA during test cycles. Facilitated the resolution process by accurately documenting and tracking software defects.

• Performed Functional Testing, Regression Testing for Siebel Mobile Application and Siebel Open UI Application. Identified and reported bugs by raising defects in Quality Center, ensuring high-quality performance.
• Responsible for resolving defects at UI Level. Improved user experience and application functionality by addressing and fixing UI-level defects.
• Enabled MRʼs to complete and update details during a call or post-call, and schedule their calls in advance. Streamlined the sales process for MRʼs, increasing productivity and efficiency.
• Setup user with connected Mobile sales responsibility, and associate views to application. Enhanced user access and navigation within the application, optimizing efficiency and ease of use.
• Designed drugs and vaccines to enable MRʼs to complete tasks more efficiently. Contributed to the development of innovative pharmaceutical products that improved patient care and treatment outcomes.

• Prepared the test cases for the campaign and workflow details (campaign targeting logic, email delivery, and personalization communications) using Adobe Campaign Classic.
• Validate the data for targeting data (inclusion, exclusion, channel qualification rules, control group, delivery log exclusion, segmentation, offers).
• Cross-verify the email delivery (E-Mail, SMS, and GoMoney Channel) details and the email approvals, seeds, and delivery parameters across the channels.
• Verify the content logic is built as per the personalization.
• Document and communicate campaign strategy, and work with the campaign execution team and project manager to establish timelines and schedules for implementation and measurement.
• Provide insightful, actionable customer analysis to our clients, providing insight and recommendations for improving the profitability of their marketing programs.
• Used JIRA/QTest for bug tracking and reporting. Improved email campaign effectiveness and reporting accuracy.
• Mention measurable impact or results you helped deliver. Focus on the outcome of tasks. Example: Modified customer service support system to reduce complaints by 10%.

Two-time winner of the Small Business Influencer Awards, hosted by Small Business Trends to recognize local businesses that stand out as influential in the community.