Kalvarayan
Digital Marketing Specialist at Thanvi Boutique
- Chennai , Tamil Nadu, India
- yuvikalva21@gmail.com
- +91 90802-07525
To Be A Professional Digital Marketing Specialist And To Utilize My Skills And Knowledge To Fulfil The Requirements Of The Organization. And Also Seeking A Good Platform To Explore Me And Gain Experience.
Experience
Social Media Exexutive
May 2022 – Jun 2023
- Successfully increased Facebook page reach by 11 million (15%) and Instagram page reach by 7 million (44%), within six months, using organic and paid social media marketing.
- Effectively managed to increase 7K Instagram followers and 17K Facebook followers.
- Finding keywords for on-page SEO activities, creating backlinks for off-page SEO activities, and monitoring technical SEO for the website
- Effectively handled influencers with up to a 1L budget and coordinated with media teams to shoot videos for indoor and outdoor shoots across South India's capitals.
- Using Canva for social media story creation increases social media reach and engagement.
- We analyzed the competitor's web page and social media accounts to improve our brand's creative ideas and strategy.
- Successfully increased Facebook page reach by 38.8% (1.9M) and Instagram page reach by 241.3% (1.2M) within six months using organic and paid social media marketing. ( Earvaa Kitchen Startup of VCare )
- I managed to achieve 10K Facebook page likes, 2K Instagram followers, and 1.2K subscribers within a short period of time. ( Earvaa Kitchen Startup of VCare )
- Generated over 1 million views in influencer marketing.
- Handled a Rs. 66,000 per month budget on advertising, including Google Ads, Facebook Ads, and Instagram Ads.
- Coordinated with the Behindwoods Super Family event to increase brand awareness and shoot social media content.
- Collaborated with content writers and poster designers to create monthly social media tactic plans.
- Coordinated with the developer for website creation based on user interface experience from scratch.
- Analyze the social media analytics to improve our brand's creative ideas and strategy.
Digital Marketing Executive
Sep 2023 – Nov 2023
- Managed lead generation campaigns, increasing conversions by 30%.
- Optimized audience targeting and ad placement, reducing CPL by 20%.
- Improved ad quality score and reduced CPC through landing pages and ad copy.
- Conducted A/B testing, boosting CTR by 10%.
- Coordinated influencers and media channels for Influencers marketing.
- Collaborated with content writers and designers to create effective ad copy.
Digital Marketing Executive
Feb 2024 – Jul 2024
- Generated 930 pizza inquiries and achieved ₹61K in sales with a ₹15K Meta Ads budget, surpassing the previous month’s sales by 20%.
- Delivered 74 quality truck event and franchise inquiry leads.
- Reached 1M+ targeted audience on Instagram Reels with a ₹10K budget.
- Achieved 1M+ reach on both Instagram and Facebook.
- Drove 3K+ Instagram profile visits and 2.8K+ Facebook page visitors.
- Optimized YouTube ads to achieve an average cost of ₹0.37 per view.
- Coordinated influencers for Influencers marketing.
- Collaborated with content writers and designers to create effective ad copy.
- Coordinated with the developer for website creation based on user interface experience from scratch.
- Analyze the social media analytics to improve our brand's creative ideas and strategy.
Digital Marketing Specialist
Aug 2024 – Sep 2022
- Achieved 7% ROI using Meta Ads sales campaigns.
- Managed brand reputation by handling DMs and comments across YouTube, Facebook, Instagram, and Threads.
- Increased Instagram reach and engagement through Meta Ads awareness campaigns.
- Coordinated influencer campaigns to drive sales and follower growth.
- Recovered the company’s hacked Instagram account.
- Improved YouTube SEO, boosting organic reach and subscribers.
- Led the development of Thanvi Boutique’s e-commerce website, ensuring a user-friendly experience.
- Scaled website sales from ₹40K to ₹5.25L through organic and paid campaigns.