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Arish Kumar

Paid Social Media Advertising | Digital Marketer at Darthwares

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Experienced and passionate Social Media Manager with a focus on Paid Social Media Advertising and Digital Marketing. Skilled in utilizing digital marketing, graphic design, and Animaker to create engaging visuals, compelling stories, and drive exceptional results.

Experience

Social Media Manager

Youtube Channels · Chennai, Tamil Nadu, India
Jul 2021 – Jun 2023

Managed social media channels and contributed to substantial growth in engagement, follower count, and conversion rates.

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Process Associate

String Information Services, a SitusAMC Company · Chennai, Tamil Nadu, India
Nov 2019 – Dec 2020

Contributed to operational processes and associated tasks as a Process Associate.

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Projects

Developed SEO Strategy for a Primary Digital Property

  • Search Engine Optimization (SEO)
  • On-Page Audit
  • Social Media Advertising
  • Keyword Research
  • Google Keyword Planner
  • The project involved creating a SEO strategy for a primary digital property. The process involved performing the three main aspects of SEO: 1) Keyword Research: Business Analysis, Customer Profiling, Identified Seed keywords using Google Keyword Planner and created Content Marketing Suggestions 2) On-Page Optimization: On-Page Audit, Page analysis and created an SEO optimized blogpost 3) Off-Page Optimization: Backlink Building and created an outreach plan
  • Mention measurable impact or results you helped deliver. Focus on the outcome of tasks. Example: Modified customer service support system to reduce complaints by 10%.
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Create a Facebook Ad Campaign for Personal Digital Property and analyze the performance

  • Social Brand Management
  • Facebook Ads Manager
  • Facebook Business account
  • The Project involves the creation of a content calendar and running outreach campaigns for primary digital property based on the requisite business requirement on Facebook or Instagram. The process to run the campaign is to be documented and the results and outcomes of the campaigns are to be analyzed. A report on the performance of the campaign should be created.
  • Mention measurable impact or results you helped deliver. Focus on the outcome of tasks. Example: Modified customer service support system to reduce complaints by 10%.
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3H Content Marketing Strategy

  • Content Marketing
  • Content Creation
  • 3H
  • A Content Marketing plan was formulated for the Primary Digital Property based on the 3H (Hero, Hub, Hygiene) approach. A specific Hero content was also produced and published on the Primary Digital Property.
  • Mention measurable impact or results you helped deliver. Focus on the outcome of tasks. Example: Modified customer service support system to reduce complaints by 10%.
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