Arish Kumar

• Managed multiple YouTube channels as a social media manager, implementing strategies to increase engagement and growth.
• Served as a content creator for company videos, ensuring they aligned with brand requirements and objectives.

• Handled outbound calls to US Tax officers to collect mortgage tax information
• Improved efficiency and accuracy of data collection process, resulting in faster turnaround time for tax filings and increased client satisfaction
• Worked in a project which generates highest revenue every year for the company

• Formulated a Content Marketing plan for the Primary Digital Property based on the 3H (Hero, Hub, Hygiene) approach, resulting in a comprehensive strategy for content creation and distribution.
• Conducted competitive analysis and keyword research using Google Ads Keyword Planner to optimize the personal digital property's website or blog, leading to an increased online visibility and audience engagement.
• Structured and executed 3 Google Ads campaigns with relevant keywords and target audience, resulting in a better understanding of the audience's interests and preferences, and identifying key learnings and recommendations for future campaigns.
• Created a content calendar and ran outreach campaigns on Facebook and Instagram, aligning with business requirements and generating valuable insights on campaign performance.
• Developed a comprehensive SEO strategy for the primary digital property, including keyword research, on-page optimization, and off-page optimization efforts, resulting in higher organic search rankings and increased website visibility.
• Improved coding skills: Working on a Facebook clone project allowed me to gain hands-on experience in developing a complex web application. I enhanced my coding skills by implementing various features and functionalities.
• Understanding of social media platforms: Developing a Facebook clone project helped me gain a deep understanding of how social media platforms work. I learned about user authentication, profile management, news feeds, and other essential components of a social media application.
• Database management: I gained expertise in managing and organizing data by

Competed in the national debate championship, reaching the semi-finals and winning Best Speaker award.